Brands increasingly need to build broader stories
and experiences within their communication ecosystem and their POS.

Consumer expectations, particularly when it comes to industries such as luxury and consumer goods, are constantly evolving and increasingly linked to the experiential and immersive component, driven by technology and on-the-go lifestyles.
This evolution is expanding beyond physical products to unique experiences. Consumers are increasingly navigating the path to purchase through a series of digital and physical touchpoints, which brands are using to build larger stories and experiences around their brands.

Source: “What we know about luxury shoppers” WARC 2023